diff --git a/packages/shared/src/constants.ts b/packages/shared/src/constants.ts
index 252c3690..ba75dc8e 100644
--- a/packages/shared/src/constants.ts
+++ b/packages/shared/src/constants.ts
@@ -48,6 +48,20 @@ export const AGENT_ROLES = [
 ] as const;
 export type AgentRole = (typeof AGENT_ROLES)[number];
 
+export const AGENT_ROLE_LABELS: Record<AgentRole, string> = {
+  ceo: "CEO",
+  cto: "CTO",
+  cmo: "CMO",
+  cfo: "CFO",
+  engineer: "Engineer",
+  designer: "Designer",
+  pm: "PM",
+  qa: "QA",
+  devops: "DevOps",
+  researcher: "Researcher",
+  general: "General",
+};
+
 export const AGENT_ICON_NAMES = [
   "bot",
   "cpu",
diff --git a/packages/shared/src/index.ts b/packages/shared/src/index.ts
index a91f8844..1a594cb1 100644
--- a/packages/shared/src/index.ts
+++ b/packages/shared/src/index.ts
@@ -6,6 +6,7 @@ export {
   AGENT_STATUSES,
   AGENT_ADAPTER_TYPES,
   AGENT_ROLES,
+  AGENT_ROLE_LABELS,
   AGENT_ICON_NAMES,
   ISSUE_STATUSES,
   ISSUE_PRIORITIES,
diff --git a/ui/src/components/AgentProperties.tsx b/ui/src/components/AgentProperties.tsx
index 6ff2dfeb..b49b2b10 100644
--- a/ui/src/components/AgentProperties.tsx
+++ b/ui/src/components/AgentProperties.tsx
@@ -1,6 +1,6 @@
 import { useQuery } from "@tanstack/react-query";
 import { Link } from "@/lib/router";
-import type { Agent, AgentRuntimeState } from "@paperclipai/shared";
+import { AGENT_ROLE_LABELS, type Agent, type AgentRuntimeState } from "@paperclipai/shared";
 import { agentsApi } from "../api/agents";
 import { useCompany } from "../context/CompanyContext";
 import { queryKeys } from "../lib/queryKeys";
@@ -24,6 +24,8 @@ const adapterLabels: Record<string, string> = {
   http: "HTTP",
 };
 
+const roleLabels = AGENT_ROLE_LABELS as Record<string, string>;
+
 function PropertyRow({ label, children }: { label: string; children: React.ReactNode }) {
   return (
     <div className="flex items-center gap-3 py-1.5">
@@ -51,7 +53,7 @@ export function AgentProperties({ agent, runtimeState }: AgentPropertiesProps) {
           <StatusBadge status={agent.status} />
         </PropertyRow>
         <PropertyRow label="Role">
-          <span className="text-sm">{agent.role}</span>
+          <span className="text-sm">{roleLabels[agent.role] ?? agent.role}</span>
         </PropertyRow>
         {agent.title && (
           <PropertyRow label="Title">
diff --git a/ui/src/components/agent-config-primitives.tsx b/ui/src/components/agent-config-primitives.tsx
index 4849d456..8e5c7050 100644
--- a/ui/src/components/agent-config-primitives.tsx
+++ b/ui/src/components/agent-config-primitives.tsx
@@ -15,6 +15,7 @@ import {
 import { Button } from "@/components/ui/button";
 import { HelpCircle, ChevronDown, ChevronRight } from "lucide-react";
 import { cn } from "../lib/utils";
+import { AGENT_ROLE_LABELS } from "@paperclipai/shared";
 
 /* ---- Help text for (?) tooltips ---- */
 export const help: Record<string, string> = {
@@ -59,11 +60,7 @@ export const adapterLabels: Record<string, string> = {
   http: "HTTP",
 };
 
-export const roleLabels: Record<string, string> = {
-  ceo: "CEO", cto: "CTO", cmo: "CMO", cfo: "CFO",
-  engineer: "Engineer", designer: "Designer", pm: "PM",
-  qa: "QA", devops: "DevOps", researcher: "Researcher", general: "General",
-};
+export const roleLabels = AGENT_ROLE_LABELS as Record<string, string>;
 
 /* ---- Primitive components ---- */
 
diff --git a/ui/src/pages/Agents.tsx b/ui/src/pages/Agents.tsx
index 959a1215..5c00444f 100644
--- a/ui/src/pages/Agents.tsx
+++ b/ui/src/pages/Agents.tsx
@@ -18,7 +18,7 @@ import { PageTabBar } from "../components/PageTabBar";
 import { Tabs } from "@/components/ui/tabs";
 import { Button } from "@/components/ui/button";
 import { Bot, Plus, List, GitBranch, SlidersHorizontal } from "lucide-react";
-import type { Agent } from "@paperclipai/shared";
+import { AGENT_ROLE_LABELS, type Agent } from "@paperclipai/shared";
 
 const adapterLabels: Record<string, string> = {
   claude_local: "Claude",
@@ -30,11 +30,7 @@ const adapterLabels: Record<string, string> = {
   http: "HTTP",
 };
 
-const roleLabels: Record<string, string> = {
-  ceo: "CEO", cto: "CTO", cmo: "CMO", cfo: "CFO",
-  engineer: "Engineer", designer: "Designer", pm: "PM",
-  qa: "QA", devops: "DevOps", researcher: "Researcher", general: "General",
-};
+const roleLabels = AGENT_ROLE_LABELS as Record<string, string>;
 
 type FilterTab = "all" | "active" | "paused" | "error";
 
@@ -230,7 +226,7 @@ export function Agents() {
               <EntityRow
                 key={agent.id}
                 title={agent.name}
-                subtitle={`${agent.role}${agent.title ? ` - ${agent.title}` : ""}`}
+                subtitle={`${roleLabels[agent.role] ?? agent.role}${agent.title ? ` - ${agent.title}` : ""}`}
                 to={agentUrl(agent)}
                 leading={
                   <span className="relative flex h-2.5 w-2.5">
diff --git a/ui/src/pages/OrgChart.tsx b/ui/src/pages/OrgChart.tsx
index 00621e69..89b4d581 100644
--- a/ui/src/pages/OrgChart.tsx
+++ b/ui/src/pages/OrgChart.tsx
@@ -10,7 +10,7 @@ import { EmptyState } from "../components/EmptyState";
 import { PageSkeleton } from "../components/PageSkeleton";
 import { AgentIcon } from "../components/AgentIconPicker";
 import { Network } from "lucide-react";
-import type { Agent } from "@paperclipai/shared";
+import { AGENT_ROLE_LABELS, type Agent } from "@paperclipai/shared";
 
 // Layout constants
 const CARD_W = 200;
@@ -421,11 +421,7 @@ export function OrgChart() {
   );
 }
 
-const roleLabels: Record<string, string> = {
-  ceo: "CEO", cto: "CTO", cmo: "CMO", cfo: "CFO",
-  engineer: "Engineer", designer: "Designer", pm: "PM",
-  qa: "QA", devops: "DevOps", researcher: "Researcher", general: "General",
-};
+const roleLabels = AGENT_ROLE_LABELS as Record<string, string>;
 
 function roleLabel(role: string): string {
   return roleLabels[role] ?? role;