diff --git a/cli/src/commands/configure.ts b/cli/src/commands/configure.ts
index f4ce1818..a9ac3602 100644
--- a/cli/src/commands/configure.ts
+++ b/cli/src/commands/configure.ts
@@ -14,6 +14,7 @@ import {
   resolveDefaultLogsDir,
   resolvePaperclipInstanceId,
 } from "../config/home.js";
+import { printPaperclipCliBanner } from "../utils/banner.js";
 
 type Section = "llm" | "database" | "logging" | "server" | "storage" | "secrets";
 
@@ -63,6 +64,7 @@ export async function configure(opts: {
   config?: string;
   section?: string;
 }): Promise<void> {
+  printPaperclipCliBanner();
   p.intro(pc.bgCyan(pc.black(" paperclip configure ")));
   const configPath = resolveConfigPath(opts.config);
 
diff --git a/cli/src/commands/doctor.ts b/cli/src/commands/doctor.ts
index 4eda9c7e..838f6d24 100644
--- a/cli/src/commands/doctor.ts
+++ b/cli/src/commands/doctor.ts
@@ -14,6 +14,7 @@ import {
   storageCheck,
   type CheckResult,
 } from "../checks/index.js";
+import { printPaperclipCliBanner } from "../utils/banner.js";
 
 const STATUS_ICON = {
   pass: pc.green("✓"),
@@ -26,6 +27,7 @@ export async function doctor(opts: {
   repair?: boolean;
   yes?: boolean;
 }): Promise<{ passed: number; warned: number; failed: number }> {
+  printPaperclipCliBanner();
   p.intro(pc.bgCyan(pc.black(" paperclip doctor ")));
 
   const configPath = resolveConfigPath(opts.config);
diff --git a/cli/src/commands/onboard.ts b/cli/src/commands/onboard.ts
index 0e3c744c..1c38ff0d 100644
--- a/cli/src/commands/onboard.ts
+++ b/cli/src/commands/onboard.ts
@@ -12,8 +12,10 @@ import { defaultStorageConfig, promptStorage } from "../prompts/storage.js";
 import { promptServer } from "../prompts/server.js";
 import { describeLocalInstancePaths, resolvePaperclipInstanceId } from "../config/home.js";
 import { bootstrapCeoInvite } from "./auth-bootstrap-ceo.js";
+import { printPaperclipCliBanner } from "../utils/banner.js";
 
 export async function onboard(opts: { config?: string }): Promise<void> {
+  printPaperclipCliBanner();
   p.intro(pc.bgCyan(pc.black(" paperclipai onboard ")));
   const instance = describeLocalInstancePaths(resolvePaperclipInstanceId());
   p.log.message(
diff --git a/cli/src/utils/banner.ts b/cli/src/utils/banner.ts
new file mode 100644
index 00000000..d8bc7f15
--- /dev/null
+++ b/cli/src/utils/banner.ts
@@ -0,0 +1,23 @@
+import pc from "picocolors";
+
+const PAPERCLIP_ART = [
+  " ____   _    ____  _____ ____   ____ _     ___ ____  ",
+  "|  _ \\ / \\  |  _ \\| ____|  _ \\ / ___| |   |_ _|  _ \\ ",
+  "| |_) / _ \\ | |_) |  _| | |_) | |   | |    | || |_) |",
+  "|  __/ ___ \\|  __/| |___|  _ <| |___| |___ | ||  __/ ",
+  "|_| /_/   \\_\\_|   |_____|_| \\_\\\\____|_____|___|_|    ",
+] as const;
+
+const TAGLINE = "Open-source orchestration for zero-human companies";
+
+export function printPaperclipCliBanner(): void {
+  const lines = [
+    "",
+    ...PAPERCLIP_ART.map((line) => pc.cyan(line)),
+    pc.blue("  ------------------------------------------------------"),
+    pc.bold(pc.white(`  ${TAGLINE}`)),
+    "",
+  ];
+
+  console.log(lines.join("\n"));
+}