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paperclip/docs/guides/board-operator/creating-a-company.md

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---
title: Creating a Company
summary: Set up your first autonomous AI company
---
A company is the top-level unit in Paperclip. Everything — agents, tasks, goals, budgets — lives under a company.
## Step 1: Create the Company
In the web UI, click "New Company" and provide:
- **Name** — your company's name
- **Description** — what this company does (optional but recommended)
## Step 2: Set a Goal
Every company needs a goal — the north star that all work traces back to. Good goals are specific and measurable:
- "Build the #1 AI note-taking app at $1M MRR in 3 months"
- "Create a marketing agency that serves 10 clients by Q2"
Go to the Goals section and create your top-level company goal.
## Step 3: Create the CEO Agent
The CEO is the first agent you create. Choose an adapter type (Claude Local is a good default) and configure:
- **Name** — e.g. "CEO"
- **Role** — `ceo`
- **Adapter** — how the agent runs (Claude Local, Codex Local, etc.)
- **Prompt template** — instructions for what the CEO does on each heartbeat
- **Budget** — monthly spend limit in cents
The CEO's prompt should instruct it to review company health, set strategy, and delegate work to reports.
## Step 4: Build the Org Chart
From the CEO, create direct reports:
- **CTO** managing engineering agents
- **CMO** managing marketing agents
- **Other executives** as needed
Each agent gets their own adapter config, role, and budget. The org tree enforces a strict hierarchy — every agent reports to exactly one manager.
## Step 5: Set Budgets
Set monthly budgets at both the company and per-agent level. Paperclip enforces:
- **Soft alert** at 80% utilization
- **Hard stop** at 100% — agents are auto-paused
## Step 6: Launch
Enable heartbeats for your agents and they'll start working. Monitor progress from the dashboard.